NorthRock

Built on the rock. Driven by purpose.

Impacting the world through sports.

NorthRock Global Sports Group is a values-led sports holding company. We bring sports businesses, partnerships and intellectual property together under one parent company. Each business keeps its own brand and identity while sharing partners, audiences and opportunities across the group.

Invest with NorthRock Bring your business to NorthRock

Events & experiences

Showcases, camps and competitions that bring athletes together.

Apparel & products

Team uniforms, performance gear and products that equip athletes.

Athlete safety

Technology and education that help protect athletes' futures.

Partnerships & legacy

Licensing, sponsorship and a connection to the history of the game.

Who we are

Lasting success begins with a solid foundation

NorthRock was founded on the timeless principle of building on the rock. Guided by faith, integrity, service, excellence, leadership and purpose, our true north, we build companies, partnerships, events, products and experiences that stand the test of time. Sports bring people together, develop character, create opportunity and impact lives far beyond competition. NorthRock brings complementary sports businesses together under one global platform to put that power to work across youth, collegiate and professional sports.

Our companies

One parent company. Six sports businesses.

The group spans community, apparel, performance products, athlete safety, international football and sports technology, serving athletes from youth to the professional level.

Athletes for Christ

Community & apparel

A Christian athletic community and apparel brand for athletes who want to compete with faith and purpose.

Palm Guard Pro

Performance products

A patented neoprene sleeve that protects the hand for baseball and other grip-intensive sports.

D1 Teamwear

Team apparel

Uniforms and team apparel for schools, clubs and organizations, built for performance and team identity.

BrainEye US

Athlete safety

Brain-health technology supporting objective concussion assessment, giving parents, coaches and schools better tools to protect athletes.

Hall of Fame Global Showcase

International football

Football development, evaluation, camps and showcases connected to the Pro Football Hall of Fame, as an official licensee.

NextEdge Sports

Sports technology

Sports technology and strategic partnerships that help teams, events and organizations work smarter.

Work with NorthRock

Two ways to be part of the group

For investors

One way into a growing sports group

  • Exposure to several sports businesses through one company
  • A relationship with the Pro Football Hall of Fame as an official licensee
  • A group where success is measured by more than revenue
Talk to our team

For sports businesses

Grow without losing what makes you different

  • Investment and support to grow
  • Shared partners, sponsors and licensing
  • Hands-on expertise from people who know sports
  • Access to athletes, teams, schools and organizations across the group
Bring your business to NorthRock

How the group works

Every company makes the next one stronger

  1. 1

    Showcases bring athletes together

    Hall of Fame Global Showcase creates the audience and athlete engagement.

  2. 2

    Apparel and products equip them

    D1 Teamwear, Athletes for Christ and Palm Guard Pro outfit athletes and teams.

  3. 3

    Technology protects them

    BrainEye US helps keep the athletes in our sports safe.

  4. 4

    Partnerships carry it further

    NextEdge Sports and our strategic partners extend the reach of every company.

Our true north

The values we build on

Faith

Our foundation

Everything we build starts on the rock.

Integrity

Our standard

We do what we say, with athletes, families and partners.

Excellence

Our commitment

Every event, product and partnership built to the highest standard.

Service

Our privilege

We exist to serve athletes, coaches and communities.

Leadership

Our calling

Developing character on and off the field.

Legacy

Our destination

Building something that lasts beyond any one season.

Our purpose

We believe what we build matters. But what we build it upon matters even more.

Success for NorthRock will be measured by more than revenue. We want to positively impact athletes and families, strengthen sports organizations and communities, and use a portion of what we build to give back and serve others.

Build something that lasts with us

Whether you're looking to invest or to bring your sports business into the group, we'd like to hear from you.

Invest with NorthRock Bring your business to NorthRock

Or email us at info@northrockglobalsports.com